The 4 I’s Required of a Great Salesperson

I am always talking about how to be better salesperson. This is the foundation that I have tried to build on: 

• Interest is the first key
• I need help
• I made a mistake
• I don’t know

Isn’t it great when you are looking to buy something and the salesperson says, “Let me check on that for you,” and they actually follow-through? And isn’t it great when a salesperson just comes out and honestly says, “I made a mistake, so let me make this up to you?”

Before anything can happen in a sale, the person trying to sell you something must have an interest in helping. They should want things to be the best.

I was reading a recent blog from Seth Godin about how you should approach accomplishing a task when you know there are details you don’t know. He had a very interesting take:

Actually, you do.

It's likely that you don't know the last thing. But the first?

You know enough to know you don't know everything.

You know enough to know that there might be a pitfall or a trap ahead, and that you need to tread carefully.

You know enough to reach out and ask for help.

That's three things, things that others less thoughtful than you don't know.

So, give yourself some credit and begin.

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