ABOUT BRANDON: SERIAL ENTREPRENEUR, MARKETING & BRANDING THOUGHT LEADER, AUTHOR, SPEAKER, and MEDIA PERSONALITY
Brandon Steiner is the Founder & President of The Steiner Agency, the nation's premiere independent athlete procurement source, and CollectibleXchange, an online platform for fans, collectors, store owners, celebrities, athletes and teams to buy and sell collectibles. Throughout his decorated career, Brandon amassed great success through serial entrepreneurism and marketing savvy. From sports marketing to memorabilia, and most recently to authorship, Brandon has become proficient in marketing strategy and personal branding as a way to scale success and continue growth. He is also a premier motivational and inspirational speaker, having spoken to world-class organizations such as the New York Yankees, BMW North America, Nike, Live Nation, Cornell University, TEDx and Harvard Business School.
Aside from speaking to audiences, Steiner is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as co-host of Yankees-Steiner: Memories of the Game on the YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. Thus far, he has authored Living on Purpose: Stories About Faith, Fortune and Fitness that Will Lead You to an Extraordinary Life, The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire.
Through decades of experience and marketing adaptability, Brandon has become a thought leader in the marketing and branding space, and now brings his insights and skills to ambitious entrepreneurs looking to build their own empires.
THE START: STEINER SPORTS
As Brandon met and got to know more and more athletes, he learned that most of them did not have anyone to represent them for speaking engagements or corporate appearances -- and quickly recognized a valuable business opportunity for himself. In 1987, to fill that void, Brandon established Steiner Associates (later renamed Steiner Sports) with only $4,000, a one-room office and an intern.
By the late 90s, Steiner Sports had dozens of employees and represented most of the big-name athletes in New York. It was about this same time that the company expanded its business focus to include marketing collectible items since the athletes Brandon was representing were already signing memorabilia pieces that he used for corporate gifts and to help acquire new clients for his company. In time, Brandon’s business partners and clients began requesting autographed items almost as often as they did appearances by the athlete themselves.
Brandon’s unprecedented partnership with the New York Yankees, announced in 2004, provided a way to offer fans authentic Yankees memorabilia and one-of-a-kind fantasy experiences at Yankee Stadium.
Since then, Steiner Sports has developed similar partnerships with Notre Dame Football, Syracuse Athletics and Madison Square Garden that bring fans closer to the games, as well as to the athletes themselves through various programs including meet-and-greets, speaking appearances, signed memorabilia (including game-used jerseys and equipment) and countless other products and services.
In 2008, Brandon created yet another unique market for itself by purchasing the exclusive rights to major portions of the soon-to-be disassembled “Old” Yankee Stadium so that Steiner Sports could develop an entire, authentic Stadium product line that would provide fans with once-in-a-lifetime opportunities to take home seats, signs, bricks (from Monument Park) and hundreds of other unique pieces which gave the old stadium its storied history.
AN ENTREPRENEUR IS BORN: BRANDON’S EARLY YEARS
As a poor kid in Brooklyn, Brandon Steiner lived for the summer days when he could scrounge together enough change to make the subway trip to Yankee Stadium, buy the cheapest ticket available and bask in the aura of his favorite baseball team for a few hours. Little could Brandon have known then that one day his name would be linked with the team in an exclusive memorabilia partnership and that he’d own some very valuable pieces from that very stadium.
Brandon started out in food service and hospitality in Baltimore, managing a hospital cafeteria and high-end hotel restaurants. Returning to his native New York, he managed the Hard Rock Café in the late 80s, when it was one of the most popular restaurants in the city. During his time at the Hard Rock Café and later at the Sporting Club, Brandon met many of the athletes he would later represent. At the Sporting Club, New York City’s first full-service sports bar, Brandon made his foray into sports marketing – hiring athletes as “guest bartenders” for charity events, and as “guests of honor” for “Fight Night” broadcasts of big-time boxing matches.
DEDICATED TO COMMUNITY
Brandon was instrumental in helping to create the David B. Falk College of Sport & Human Dynamics at his alma mater, Syracuse University, and is officially designated a Founding Member and Board Chairman. He also sits on the Board of Directors for Syracuse Athletics and, through his business speaking events, he supports a Syracuse University scholarship at the Falk College.
Brandon devotes significant time to, and enthusiastically supports several noteworthy charities - - but he has a special place in his heart for Family Services of Westchester, a not-for-profit organization that helps provide quality social and mental health services to its clients. With Brandon’s help, Family Services of Westchester has been able to open two group homes for teenage boys and girls who have no place to call home.
Brandon is also a Board Member of White Plains Hospital in White Plains, NY.
Brandon resides in Scarsdale, NY with his wife Mara and their three children. He bleeds Syracuse Orange. And of great joy to him are the weekly basketball games he hosts at his home for his employees and friends.
THE STEINER AGENCY & COLLECTIBLEXCHANGE
After 32 years of overseeing Steiner Sports Marketing & Memorabilia, Brandon has launched The Steiner Agency and the CollectibleXchange.
The Steiner Agency brings a unique, one-of-a kind business model together with over 30 years of sponsorship/brand activation and promotion experience, to connect clients with exclusive sports properties. We design and execute unique events on behalf of clients featuring dynamic sports personalities. These strategic marketing events help tap into the emotional platform of sports, resulting in a cohesive alignment between brand and athlete, driving positive brand value and creating memorable guest experiences.
For more information on The Steiner Agency, visit TheSteinerAgency.com.
A dynamic marketplace, CollectibleXchange (CX) is a revolution within the collectibles space as it allows individuals to buy, sell and appraise like never before. Likewise, CX will be co-opted by players, coaches, executives and agents as they can sell their collectibles (signed, game used, etc.) while retaining an overwhelming majority of the revenue generated and have access to CX’s robust database. Moreover, CX will help design, create, market, warehouse and ship player branded apparel, food products and cosmetics.
For more information on the CollectibleXchange, visit CXStuff.com.
AND YES, INVENTOR OF THE EVERYTHING BAGEL
Brandon Steiner is generally credited with inventing the highly-popular “everything” bagel” at the age of 14 in 1973 when he was a part-time baker at a local Brooklyn bagel shop. He recalls that one night, as he was “screwing around with different combinations of toppings (sesame, salt, poppy, onion and garlic) making braids, onion flats and other unorthodox concoctions” he had a brainstorm to see what happened if he threw all of the toppings on a bagel at once. It became an instant success – and the rest, as they say, is history