The Importance of a Surprise Hug

Jack Mitchell, author of the bestselling customer service book Hug Your Customers, recently described to the Steiner Sports staff the importance of a surprise hug; the opportunity businesses have to wow their customers in ways that are unconventional, seemingly impossible, and elicit reactions like, “Who does that?”

If you want to be good at customer service, which if you’re a part of any business you have to be, then watch the video below.




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