![How Brandon Steiner Bought Yankee Stadium (And His 33 Rules For Success)](http://brandonsteiner.com/cdn/shop/articles/734Steiner_c20efd30-f9e6-4ad6-821c-f5aa51e1116d_1200x.jpg?v=1531832759)
August 3
How Brandon Steiner Bought Yankee Stadium (And His 33 Rules For Success)
I met Brandon Steiner a year and a half ago at the new Yankee Stadium, through an introduction from his friend and mine, Randy Garn. We weren’t there for a sporting event, but to join an executive training session for the Yankee Management staff. The stadium was beautiful and it was a remarkable experience for all. Recently we were connected by Garn again: “You’ve got to hear Brandon’s entrepreneurial story. You’re going to want to share his ideas with your readers,” he said. He was right.
![During final season on field, Derek Jeter turns small part of attention to business deals](http://brandonsteiner.com/cdn/shop/articles/Jeter-The-Businessman-Baseball-1_1200x.jpg?v=1462153115)
July 21
During final season on field, Derek Jeter turns small part of attention to business deals
Pedestrians craned their necks as Derek Jeter stood in front of a food truck parked across the street from Central Park.
![Marketing Derek Jeter's farewell a serious task for Brandon Steiner](http://brandonsteiner.com/cdn/shop/articles/image-8_1200x.jpg?v=1462152819)
July 17
Marketing Derek Jeter's farewell a serious task for Brandon Steiner
Brandon Steiner had been working as Phil Rizzuto's marketing agent for several years by 1996, but Scooter never had recommended another client to him.
![Yankees fans can buy infield dirt that Derek Jeter has walked on](http://brandonsteiner.com/cdn/shop/articles/usp-mlb_-new-york-yankees-at-boston-red-sox-300x200_1200x.jpg?v=1462152233)
July 16
Yankees fans can buy infield dirt that Derek Jeter has walked on
New York Yankees fans can worship the ground that Derek Jeter walks on — literally.
![Is the Bank Always Open?](http://brandonsteiner.com/cdn/shop/articles/0084126_675_1200x.jpeg?v=1462140241)
June 5
Is the Bank Always Open?
The following post I wrote was featured on GovX.com as part of a new monthly series.
![Brandon Steiner, the go-to guy for sports Memorabilia](http://brandonsteiner.com/cdn/shop/articles/051209yankees10cw_33423147-300x200_1200x.jpg?v=1462137378)
April 22
Brandon Steiner, the go-to guy for sports Memorabilia
For sports memorabilia, the brand name is Brandon Steiner.
![A piece of the Kentucky Derby Action](http://brandonsteiner.com/cdn/shop/articles/DerbyRoses_576_012913_1200x.jpg?v=1462123553)
April 15
A piece of the Kentucky Derby Action
As spring arrives and a horse racing fan's attention turns toward the magical first Saturday in May, there is a niche group that reacts to the new season by scavenging through basements, garages and attics in search of a dusty relic.
![ESPN Mint Condition: Jeter In Demand](http://brandonsteiner.com/cdn/shop/articles/JETEPHU016003_zoom_IMAGE1_333701-300x300_1200x.jpg?v=1462123084)
April 9
ESPN Mint Condition: Jeter In Demand
In case you missed it, here's my appearance from today on ESPN's Mint Condition...
![Let the Marketing of Derek Jeter’s Farewell Begin](http://brandonsteiner.com/cdn/shop/articles/14farewell-master675_1200x.jpg?v=1462116053)
February 14
Let the Marketing of Derek Jeter’s Farewell Begin
The Derek Jeter farewell tour is coming, with the inevitable merchandising: