August 3
How Brandon Steiner Bought Yankee Stadium (And His 33 Rules For Success)
I met Brandon Steiner a year and a half ago at the new Yankee Stadium, through an introduction from his friend and mine, Randy Garn. We weren’t there for a sporting event, but to join an executive training session for the Yankee Management staff. The stadium was beautiful and it was a remarkable experience for all. Recently we were connected by Garn again: “You’ve got to hear Brandon’s entrepreneurial story. You’re going to want to share his ideas with your readers,” he said. He was right.
July 21
During final season on field, Derek Jeter turns small part of attention to business deals
Pedestrians craned their necks as Derek Jeter stood in front of a food truck parked across the street from Central Park.
July 17
Marketing Derek Jeter's farewell a serious task for Brandon Steiner
Brandon Steiner had been working as Phil Rizzuto's marketing agent for several years by 1996, but Scooter never had recommended another client to him.
July 16
Yankees fans can buy infield dirt that Derek Jeter has walked on
New York Yankees fans can worship the ground that Derek Jeter walks on — literally.
June 5
Is the Bank Always Open?
The following post I wrote was featured on GovX.com as part of a new monthly series.
April 22
Brandon Steiner, the go-to guy for sports Memorabilia
For sports memorabilia, the brand name is Brandon Steiner.
April 15
A piece of the Kentucky Derby Action
As spring arrives and a horse racing fan's attention turns toward the magical first Saturday in May, there is a niche group that reacts to the new season by scavenging through basements, garages and attics in search of a dusty relic.
April 9
ESPN Mint Condition: Jeter In Demand
In case you missed it, here's my appearance from today on ESPN's Mint Condition...
February 14
Let the Marketing of Derek Jeter’s Farewell Begin
The Derek Jeter farewell tour is coming, with the inevitable merchandising:
