The Hook-Up with Brandon Steiner

Sports have the power to transform lives. On “The Hook-Up” Steiner Sports CEO Brandon Steiner explores the remarkable humanitarian power of sports by helping out sports fans with extraordinary stories with the help of some of the most notable athletes he’s met throughout his career. The Emmy-nominated broadcast version of the show airs on YES Network and Hook-Up short films are part of a web series featured by Steiner Sports and Brandon Steiner on social media.

Do you know someone that deserves a “Hook-Up”? Is your company interested in sponsoring an upcoming episode and being featured on the YES Network? Let us know here.

Featured Short Films

Young Boy Meets His Hero, Odell Beckham, Jr.

Brandon Steiner surprised a young boy part of a big brothers / big sisters program with the chance to meet his hero, Odell Beckham, Jr.

Boy with Cancer Surprised by Alex Rodriguez with Epic Yankees Experience

Brandon Steiner helped Alex Rodriguez surprise a young boy battling cancer with signed memorabilia, a surprise meeting with his baseball hero, Alex Rodriguez, and a day on the field at Yankee Stadium.

Yankee Stadium First Row Surprise

When Brandon Steiner spotted a father and daughter enjoying a game at Yankee Stadium in the upper deck, he surprised them with a first row VIP experience.

Brain Cancer Survivor Joins Army & Police Force, then Gets Yankee Stadium Surprise

After overcoming a brain tumor, Ricky Bruno pursued a lifelong dream to join the Army and then became a police officer. He deserved a day he would never forget and Steiner Sports gave it to him at Yankee Stadium. 

Mariano Rivera visit Bronx-Lebanon Hospital

The greatest closer of all-time visits patients at a local New York hospital.

Boy with Rare Skin Condition Surprised By Henrik Lundqvist

A tour at Steiner Sports headquarters and some time to hang with the New York Rangers superstar goalie.

David Cone Surprises Boy with ADHD

A Yankees-themed bedroom makeover and a visit from perfect game pitcher and current YES Network color analyst David Cone.

Broadcast Episodes


July 2016

In this episode, presented by Preferred Home Care of New York, Brandon Steiner and Goose Gossage visit the Hebrew Home at Riverdale. Then, Steiner and Mariano Rivera visit a local elementary school.


November 2015

Brooklyn Nets center Brook Lopez and BlueRock Energy visit CHiPS with help from Papa John's, Baked in Brooklyn and Mitchell & Ness.

October 2015

New York Giants Victor Cruz and Prince Amukamara visit three Boys & Girls Club chapters with Sony Electronics.

September 2015

Bernie Williams surprised Kids Need MORE's Camp Adventure. Alex Rodriguez makes a young cancer patient's baseball dream come true.

August 2015

Dellin Betances visits the Youth Service League where he played growing up and surprises kids with gear and donations from Modell's Sporting Goods and New Era.

July 2015

4x World Series Champion Darryl Strawberry and 5x Heavyweight Champion Evander Holyfield visit the Yonkers PAL and Winthrop University Hospital.

June 2015

Willie Randolph, Paul O’Neill and NYPD Commissioner William Bratton surprise Precincts 79 & 84 with a break room makeover to honor fallen officers Liu and Ramos.


November 2014

Brandon Steiner interviews Henrik Lundqvist and Derek Jeter. Two New York sanitation workers are given an unforgettable Yankee Stadium experience.

September 2014

Mariano Rivera visits Bronx-Lebanon Hospital. A boy with a rare skin condition meets his favorite hockey player, New York Rangers goalie Henrik Lundqvist. 

August 2014

The Hebrew Home at Riverdale receives a Yankees-themed makeover. A Yankees fan with a heart condition meets Goose Gossage at NYY Steak.

2010 (previously titled "Memories of the Game")

Ronald McDonald

After a devastating fire destroyed their basement, Brandon Steiner surprises the children & families at the Ronald McDonald house with a renovated playroom full of sports memorabilia, TVs and video game consoles courtesy of SONY & Data Vision.

FDNY Firehouse

Brandon Steiner brings Hall of Famer Reggie Jackson to FDNY’s Firehouse 262 for a surprise visit, donating tons of Yankees memorabilia to decorate their break room where they watch Yankees games.

Father's Day

Brandon Steiner helps a military son surprise his Father, a life-long Yankees fan with a visit and a Yankees memorabilia collection for Father’s Day.

Mariano Rivera

Tony sold his memorabilia collection because he promised a former student facing a tough upbringing that he would pay for her to go to college. When Tony lost his job, Mariano Rivera and Brandon Steiner stepped in to help.


Athletes featured in the show have included Derek Jeter, Henrik Lundqvist, Brook Lopez, Mariano Rivera, Evander Holyfield, Alex Rodriguez, Reggie Jackson, Victor Cruz and Joe Torre, as well as Prince Amukamara, Dellin Betances, Bernie Williams, Paul O’Neill, Willie Randolph, Goose Gossage, David Cone, Doc Gooden, and Cecil Fielder.

Partners & Sponsors

Is your company interested in sponsoring an upcoming episode and being featured on the YES Network? Let us know here.

Organizations Helped