The development of social networking over the last 10 years or so has pushed a certain term to the forefront: algorithm. There’s all this talk about Facebook’s algorithm and Twitter, LinkedIn, Instagram, YouTube…
A social network’s algorithm is the equation that dictates what content you’ll see in your feed based on your interests, the amount of likes, retweets, shares and comments on a post…and MANY other factors.
A lot of you may be asking yourselves, “Where is Brandon going with this?” I want to emphasize that if we take away all the technology and the ways we communicate in the digital age, I still have an algorithm. As a business owner, marketer, boss, husband and father there are different types of activities that will peak my interest and make me view something in a certain light.
Let’s use Steiner Sports as an example. Recently, I had a discussion with the entire staff about my algorithms and the things that make me want to “like,” “comment,” “share,” and “retweet” (a.k.a. giving bonuses and raises, and having overall positive outlook on an employees performance). I did this because I have "algorithms" just liked Facebook, Twitter, LinkedIn and every other social network...we all do!
Here is what I take note of:
Resourcefulness
I count on every single one of my employees to maintain edge of “dissatisfaction.” There’s no sense in being happy with the status-quo. Always be hungry and looking for the next opportunity.
Trust
People come and go at every company. I started Steiner Sports, so by default I am the longest-tenured employee. Have trust in the people that have come before you. You may have a new fresh perspective, which is a valuable asset, but understand that experience is a valuable asset, as well. Trust that the leadership in the company where you work has your best interests in mind.
Hard Work Pays Off
The more you can show your commitment (in various ways), the more likely you are to be recognized by your bosses for a job well done. Put in the extra time when needed. There can’t be a shot clock to your day-to-day. If you have work left to do, don’t leave until it’s done and get in the office on the weekend.
Help Others, Not Just Yourself
Don’t just do the right thing, so that you can check another item off your to-do list. Think about the ways you can help the people around you and how you can benefit the company, even if it’s not specifically related to your job.
Understand What’s Important to Your Boss
You may agree or disagree with your direct superior, but if you know what’s important to them, make getting that done a priority. Ask how you can be better. If you trust your boss, you will know that constructive criticism is only aimed at help the company and making you and the team better.
