Almost 24 years ago, I was sitting on a Metro-North train, a few days after my mother had just passed, and the New York Rangers had won the Stanley Cup.
The one thing I knew was that I had to stop taking the train. I was sick and tired of sitting on a train, missing the train, and catching my breath from running for the train.
I needed a change, but I needed something big to make a complete transformation in my business and my life happen. MY WHY was a life in which I could use another form of transportation.
While sitting there I looked at the back page of the paper, and saw a picture that would change my life forever. It was the picture of Mark Messier holding the 1994 Stanley Cup, and I can still remember in that moment smiling from ear-to-ear.
I knew right there that my feeling was something that I could replicate for other people, and at a minimum, sell it to at least 18,000 people (Madison Square Garden's seating capacity for hockey). To make it even more special, I envisioned Mark signing the photo and writing “We Did It."
By the way, this is coming from a die-hard Rangers fan--I was with them every step of the journey during the '94 Stanley Cup run. I knew how a photo like that would be something special for a fan that had waited so long to see the Cup return to New York.
Once we started selling those pictures at Steiner Sports, Mark even signed one personally to me: “To Brandon, We Did It.”
That has to be my favorite collectible, considering what it represents in my life, and was really the springboard that propelled Steiner Sports into the company it is today.
And yes, we sold way more than 18,000 of those photos!
Quote of the Day: You talkin' to me?"-Robert DeNiro (Taxi Driver, 1976)
Song of the Day: Heart of Mine (Peter Salett)