How do you capture a distracted audience?

Peter Shankman is one of the most brilliant customer-focused businessmen I have ever met. He is the founder of HARO, a best-selling author of five books, famously authored a tweet from an airplane that prompted a Morton's steakhouse to deliver a porterhouse to Newark Airport, runs Ironman races and most recently launched Faster Than Normal, a podcast and blog dedicated to showing how people can use their adversity to their advantage and flourish with their ADD/ADHD, which I was happy to take part in. (If you have ADD/ADHD or know someone, it's definitely worth listening to. I probably got more feedback on that than with anything else I have done.)

A few years ago Peter came to Steiner Sports to do a talk that centered around grabbing the attention of Americans in a world where there is so much noise that even getting someone to watch an ad, or read an article can seem impossible.

I took a small clip (you can watch the full talk here), where Peter talks about the average attention span of Americans. It gets you thinking- as you plan your new marketing initiatives at your job in the new year, what are you doing to account for the limited amount of time you have to hook somebody in to your message?

 


3 comments


  • I just want to say Thank You to everyone who supported me through the years. My name is Manuel Franco, New Berlin, Wisconsin. My story of how I won the Powerball lottery of $768.4M is a bit of a tale. I have been playing Powerball tickets for 6 years now since I turned 18. I bought my first ticket on my 18 birthday. I was feeling very lucky that day because I had contacted Dr. Odunga Michael to help me with the winning Powerball numbers. I really had that great great feeling that I looked at the camera wanting to wink at it. I only did a tiny part of it and trusted him. He gave me the numbers after I played a couple other tickets along with it for $10. I checked my ticket after the winnings came online and saw the numbers were correct including the Power play. I screamed for about 10 minutes because it felt like a dream. I had won $768.4M. You can check my winning testimony with the lottery officials just with my name search. Thank you Dr Odunga. Well, his email is odungaspelltemple@gmail.com and you can also call or Whats-app him at +2348167159012 so you guys can contact him

    Manuel Franco on

  • Sorry, I just saw my comment is listed twice, I only hit the Post Comment button once. Your articles isn’t so bad to justify doubling my constructive criticism feedback twice, that was unintentional, I hope you understand?

    PHenry on

  • I’m sorry, but the title is misleading. I clicked on a link from LinkedIn thinking I was going to find out how to capture my distracted audience’s attention, not for a vid telling me the avg attention time span. I apologize for judging, I like the information, but just the specific info mismatches the article title.

    PHenry on

Leave a comment