Create Compelling Products or You Will Fail

Since it's Cyber Monday, I thought everyone could use a little lesson. Is what I wrote in the title obvious? You would think so…

BUT…how often does a business create something that quite frankly isn’t all that interesting. If you’re not selling something that stops people in their tracks and gives them a sense of urgency to buy, what are you doing? You’re clearly not planning to sell anything.

See below—some valuable insight from former ESPN President George Bodenheimer about creating a diverse, compelling product.



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