What Else?

How can you go the extra mile for your customers?


You know that “what else” has been engrained into my everyday life since I was 10-years-old. As my career has progressed in business, one of the key things that I have carried with me throughout everyday is thinking about what else I can do to make someone completely happy (because customer service is the key to any business).

So, this is why I ask you to ask yourself, “What else?”


  • What else can I do to turn the situation around?
  • What else can I do to make you return?
  • What else can I do to make you a customer for life?

Are you thinking about your customer everyday?

Are you calling them on the phone, not to sell them anything, but just to see how they’re doing?

Are you finding them the best John Deere tractor you can get a hold of in a day’s notice even though you sell sports memorabilia? …side note: Been there, done that…

Think about all the things you to everyday to try to make a sale. If any of those things don’t help your customer, you should probably consider stopping!


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