Many years ago, two salesmen were sent by a British shoe manufacturer to Africa to investigate and report back on market potential.
The first salesman reported back, "There is no potential here - nobody wears shoes."
The second salesman reported back, "There is massive potential here - nobody wears shoes."
You may have heard that story before, or at least variations of it. And although it’s a very simple concept, it holds some very important lessons. It perfectly illustrates how two people can experience the same situation but see it completely differently...
For you, is the glass half empty, or half full?
How do you approach opportunities that are sitting right in front of you? Are you looking for ways to gain an advantage in your situation?
Ask yourself this: would you rather be the shoe salesman where everybody has shoes and they have an option to buy more shoes on every block?
