A Quick Note on Customer Service & A Chance to Win a Gift Card

A lot of companies view customer service as a necessary evil. They view it as little more than "housekeeping," so to speak.

But the reality is, customer service is a great opportunity to for a company to separate itself from the competition.

This is particularly true in today's day and age. You are conditioned to calling a company to report a mistake and winding up with a "call center" rep on the other end; someone that, while totally polite and knowledgeable, likely doesn't care too much about you.

That's where the opportunity comes in.

Because you don't turn on companies for making mistakes, or selling defective products. You're human; you know mistakes are inevitable.

You get frustrated and angry when the company doesn't make a solid effort at correcting the error.

To avoid this, when fielding a customer service request, a rep must make believe that the customer is their own mother.

If you're mother called you with a problem, you wouldn't just run through some boilerplate questionnaire and pass her off to the next person. (Let's call that person "Anton.")

Not at all. "Mom, I hear you," you'd say. "I'm so sorry this happened. I'm going to walk over to Anton, ask him how we can correct this, and I'm going to get back to you personally. ASAP!"

If you can get that across to a customer - that feeling that you care about them as much as a family member - you'll have a customer for life. It won't even matter how many times you screw up - they'll come back for that feeling alone, because feeling cared about surpasses any feeling a product can give you.

So - does your company run its customer service this way?

Which companies do you know of that treat their customers like family?

Tell me in the comments section of the online version of this post:

One (1) commenter will win a $100 gift certificate to Steiner Sports!

Five (5) other commenters will win a $25 gift certificate to Steiner Sports.


1 comment

  • Hello everyone, I am from Wembley, Britain. I want to write this testimony to tell others and thank Dr. Odunga for what he has done for me. The first 12 years of my marriage I had 5 miscarriages and I was called all sorts of names by my mother-in-law and this made my marriage life very hectic and a burden of sorrow. I contacted Dr. Odunga for help and I will say that he is a very strong and honest man and he indeed helped me solve my problem. I saw his email in a testimony and I contacted him, little did I know it would be the end of all my problems. After 2 days of contact, I received a fertility herb and he told me to use it. The herb worked and my husband even loved me more and bought me expensive things. One afternoon, I went to a nearby hospital and came back home with the positive result of my pregnancy and after 9 months I gave birth to a baby boy. Ever since I contacted Dr. Odunga, my story has been different. I have 3 children at present and I am very happy in my marriage. Please, contact him at odungaspelltemple@gmail.com OR Whats App him +2348167159012 to help you too

    Stephanie Sally on

Leave a comment