Choose two. Because all three can’t fully overlap.
Lately I’ve been talking a lot about slowing down and not trying to do too many things at once – on a personal level.
Today, a brief word on adopting a similar mentality in business and selling.
There are three main pillars of selling: price, quality and service.
And in our real-time-connected, hyper-competitive world, it’s tempting to feel like you have to excel in all three just to stay in the game.
And customers want all three. Who wouldn’t?
The problem is, when you try to provide great prices, quality and service at the same time, it takes a great toll on your company.
You put out products that, instead of being outstanding in all three areas, are compromised in all three areas.
Think about it – can you name a major company that gives its customers all three of these things at once?
One of them always has to be sacrificed.
Figure out which two you can excel at the most, and don’t let striving for the third interfere with those. The third should adjust to the other two, not the other way around.
CONTEST: If you can think of a product that legitimately leads its industry in price, quality, and service, name it in the comments section below with your email address or another identifier (you can log in with facebook, for instance). I’ll randomly select someone with whom I agree and buy them that product.
