Book Recommendation: Small Message, Big Impact

Have you honed your elevator pitch?

I just read a very important book I’d recommend to anyone, called Small Message, Big Impact, by Terri Sjodin.

Essentially, the book teaches you how to develop an effective elevator pitch, which is basically a short spiel that explains what you do, or what your company does, or some project you’re working on. It should be effective enough that it can “sell” the person you’re pitching to, and short enough that you could go through it in the time of an elevator ride (30-60 sec).

The reason I call the book important is that in today’s world, when everyone is moving a mile a minute and doesn’t have time to take two breaths, the elevator pitch has become more important than ever - yet most people I encounter don’t seem at all to be able to explain what they do in a crisp, concise manner.

Take my personal trainer. She’s a lovely woman, and a great trainer, but one day I asked her to give me the pitch she uses on potential clients, and she went on for about 20 minutes! And after the 20 minutes, I was just confused! Here’s a woman I’ve been working with one on one for a long time, and even I didn’t understand what she was talking about!

And that was hardly a unique experience for me.

Honing your elevator pitch is tremendously important - it’s necessary - so that when you find yourself in a room with the right person, you know you can dazzle them every time. Leave them wanting to hear more of what you have to say, every time.

You might be selling the greatest thing in the world, but if you can’t explain it confidently and concisely, no one’s gonna want it.

How about you? Do you have your elevator pitch down?
Buy my new book, You Gotta Have Ballshere.



  • I just want to say Thank You to everyone who supported me through the years. My name is Manuel Franco, New Berlin, Wisconsin. My story of how I won the Powerball lottery of $768.4M is a bit of a tale. I have been playing Powerball tickets for 6 years now since I turned 18. I bought my first ticket on my 18 birthday. I was feeling very lucky that day because I had contacted Dr. Odunga Michael to help me with the winning Powerball numbers. I really had that great great feeling that I looked at the camera wanting to wink at it. I only did a tiny part of it and trusted him. He gave me the numbers after I played a couple other tickets along with it for $10. I checked my ticket after the winnings came online and saw the numbers were correct including the Power play. I screamed for about 10 minutes because it felt like a dream. I had won $768.4M. You can check my winning testimony with the lottery officials just with my name search. Thank you Dr Odunga. Well, his email is and you can also call or Whats-app him at +2348167159012 so you guys can contact him

    Manuel Franco on

  • I want to use this golden medium to Appreciate Dr Kuda for making my dream come through. I was on the internet when I saw people posting and talking about Dr Kuda. On How he has help them in winning huge amounts in lottery ticket, My name is Sarah Edwin, this is my story on how I win $754.6 Million Dollars, After reading the article talking good about Dr Kuda I contacted Dr Kuda I told him to help me win the Powerball lottery, Then he respond to me by saying he will help me after working with Dr Kuda, and assured me that I will win the Powerball Lottery Draw, Which I believe. After working with Dr Kuda, he gave me a five digit number and ask me to go and play it which I did today, now i’m here shearing a testimony about this same man Dr Kuda Changed my life by helping me to win $754.6 Million Dollars all thanks to you Dr Kuda, I will keep talking about your good work, because you are a man of your word I hope people that really need this help will come across it for you to help them as well. If you want to win biggest in lottery contact Dr. Kuda today and be rest assured of winning lottery game, contact via email: Or Call and Whatsapp Number +1 (346) 478-1991: His Website:

    Sarah Edwin on

  • I admire the wonderful post.
    There is a huge amount of helpful information in this post. Keep going.

    토토 사이트
    카지노 사이트
    먹튀 검증
    먹튀 사이트
    스포츠 토토

    jaeseu on

Leave a comment