Virtually all of the important lessons I’ve learned in my career can be traced back to things my mother Evelyn taught me; she was a brilliant entrepreneur, very much ahead of her time. She’ll show up in posts throughout this blog, but right now I want to share with you the most crucial Evelyn Sachs business lesson: the secret of What Else, for which this blog is (tentatively: see next post) named. This story is adapted from my new book, You Gotta Have Balls.
When I was an eleven year-old growing up in Brooklyn, I got a paper route delivering the Daily News on my bike. 29 dailies and 37 Sunday papers. But I needed more. The News had a contest for the paperboys every week; the kid who opened the most new accounts won a box of candy bars. That’s 24 bars! To a hungry kid like me, that sounded like a steak dinner at Peter Luger.
Every morning, I walked by some big apartment buildings on my way to school. I figured they contained dozens of new accounts for the taking.
One morning I entered one of the buildings, and knocked on the first apartment I came to. An old lady answered.
“Would you like to buy the Daily News from me?” I said. “I can deliver it every day.”
“Why should I do that?” she said. “I can go to the store every day, and it costs me the same eight cents. But if I have you deliver it, I have to tip you, too.”
Getting the paper delivered didn’t cost extra, but you had to tip the paperboy. The News paid me a little fee for the route I had, but most of my money came from tips. This lady didn’t want to incur that extra cost.
When I got home that day, I told the story to my mother.
“Besides sell them a newspaper,” she said, “What else could you do for these people?”
The next morning, I knocked on the door of the same old lady.
“Would you like to buy the Daily News from me?” I said. “I can deliver it every day.”
“Why should I do that?” she said again. “I can go to the store every day, and it costs me the same eight cents. If I have you deliver it, I have to tip you, too.”
It was like deja vu all over again. But this time I was ready.
“Because if you get the paper delivered from me every day,” I said, “I’ll bring you milk twice a week, and I’ll bring you bagels on Sunday.”
See, I also lived right by a bagel factory, and in those days, there weren’t bagel stores all over the city. Having a source of bagels nearby was kind of a big deal.
“Wow,” the lady said. “You would do that for me?”
“Yeah, I’ll bring you the bagels on Sunday,” I said. “And on Thursday, when you pay me for the News, you can pay me for the bagels too.”
She signed on. One new account.
I went around her building, and neighboring buildings, hitting up everyone with that bagel rap. Before I knew it, I was delivering around a hundred gallons of milk every week, and over a hundred bagels every Sunday. In the process, I doubled my paper route. I was responsible for distributing over a hundred dailies and over 150 Sunday papers.
Sure enough, I won the candy bar contest all the time. I was a dynasty!
And that’s what this blog is going to be focused on – helping you find your What Else.
Can you think of a What Else for your job or career? Or even your life? That little extra something you need to reach the highest level, or bring a little bit of happiness to someone important to you…like the nearby bagel factory of my youth, these things are all around us. We just have to take a moment to notice them!
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DO YOU WANT YOUR EX BOYFRIEND, GIRLFRIEND, WIFE OR HUSBAND BACK? I HIGHLY RECOMMEND YOU TO CONTACT DR BOB:
TEXT /WHATSAPP : +2347057225052
EMAIL:foreverspellcast49@gmail.com
Hello am STEPHANIE JANE from the united state, i read some testimony about Dr Bob on how he has helped people in bringing back there ex within 48hours i was just thinking if that was real, And decided to call a lady who made a testimony and also dropped her number, So i called her and ask her about Dr Bob she said Dr Bob is a trustworthy man and he his ready to bring back my lover for me, i was just so happy and a little bit relief that my lover will be back to me soon, Then i decided in contacting Dr Bob which i did, And before i could share him my problem he has already told me what i came for, And he said everything will be okay within 48hours that my lover will be back to my arms, So he said he would be casting the spell and that within 48hours my lover would call me, So i hoped so truly before the 48hours i got a call from a man who has left me for the past 1years saying he is sorry and he wants me back, i was happy and i said i also want him back, Then i traveled to Canada to meet him up, And he apologized for what he has done to me now he proposed to marry me and we are both preparing for our wedding soon, All thanks to the great and World best spell caster.
WhatsApp him directly :+2347057225052
DO YOU WANT YOUR EX BOYFRIEND, GIRLFRIEND, WIFE OR HUSBAND BACK? I HIGHLY RECOMMEND YOU TO CONTACT DR BOB:
TEXT /WHATSAPP : +2347057225052
EMAIL:foreverspellcast49@gmail.com
Hello am STEPHANIE JANE from the united state, i read some testimony about Dr Bob on how he has helped people in bringing back there ex within 48hours i was just thinking if that was real, And decided to call a lady who made a testimony and also dropped her number, So i called her and ask her about Dr Bob she said Dr Bob is a trustworthy man and he his ready to bring back my lover for me, i was just so happy and a little bit relief that my lover will be back to me soon, Then i decided in contacting Dr Bob which i did, And before i could share him my problem he has already told me what i came for, And he said everything will be okay within 48hours that my lover will be back to my arms, So he said he would be casting the spell and that within 48hours my lover would call me, So i hoped so truly before the 48hours i got a call from a man who has left me for the past 1years saying he is sorry and he wants me back, i was happy and i said i also want him back, Then i traveled to Canada to meet him up, And he apologized for what he has done to me now he proposed to marry me and we are both preparing for our wedding soon, All thanks to the great and World best spell caster.
WhatsApp him directly :+2347057225052
DO YOU WANT YOUR EX BOYFRIEND, GIRLFRIEND, WIFE OR HUSBAND BACK? I HIGHLY RECOMMEND YOU TO CONTACT DR BOB:
TEXT /WHATSAPP : +2347057225052
EMAIL:foreverspellcast49@gmail.com
Hello am STEPHANIE JANE from the united state, i read some testimony about Dr Bob on how he has helped people in bringing back there ex within 48hours i was just thinking if that was real, And decided to call a lady who made a testimony and also dropped her number, So i called her and ask her about Dr Bob she said Dr Bob is a trustworthy man and he his ready to bring back my lover for me, i was just so happy and a little bit relief that my lover will be back to me soon, Then i decided in contacting Dr Bob which i did, And before i could share him my problem he has already told me what i came for, And he said everything will be okay within 48hours that my lover will be back to my arms, So he said he would be casting the spell and that within 48hours my lover would call me, So i hoped so truly before the 48hours i got a call from a man who has left me for the past 1years saying he is sorry and he wants me back, i was happy and i said i also want him back, Then i traveled to Canada to meet him up, And he apologized for what he has done to me now he proposed to marry me and we are both preparing for our wedding soon, All thanks to the great and World best spell caster.
WhatsApp him directly :+2347057225052
DO YOU WANT YOUR EX BOYFRIEND, GIRLFRIEND, WIFE OR HUSBAND BACK? I HIGHLY RECOMMEND YOU TO CONTACT DR BOB:
TEXT /WHATSAPP : +2347057225052
EMAIL:foreverspellcast49@gmail.com
Hello am STEPHANIE JANE from the united state, i read some testimony about Dr Bob on how he has helped people in bringing back there ex within 48hours i was just thinking if that was real, And decided to call a lady who made a testimony and also dropped her number, So i called her and ask her about Dr Bob she said Dr Bob is a trustworthy man and he his ready to bring back my lover for me, i was just so happy and a little bit relief that my lover will be back to me soon, Then i decided in contacting Dr Bob which i did, And before i could share him my problem he has already told me what i came for, And he said everything will be okay within 48hours that my lover will be back to my arms, So he said he would be casting the spell and that within 48hours my lover would call me, So i hoped so truly before the 48hours i got a call from a man who has left me for the past 1years saying he is sorry and he wants me back, i was happy and i said i also want him back, Then i traveled to Canada to meet him up, And he apologized for what he has done to me now he proposed to marry me and we are both preparing for our wedding soon, All thanks to the great and World best spell caster.
WhatsApp him directly :+2347057225052