July 13
Corporations Pledge to Donate to Lopez
Christian Lopez, the 23-year-old cellphone salesman who returned the ball from Derek Jeter's 3,000th hit, will be getting his own baseball card, and some help if the tax man sends him a bill.
July 13
Yankee Fan’s Generosity is Returned, with $50,000 to Ease His Debt
A week ago, Christian Lopez was living an unremarkable life. He had a job, a girlfriend, a significant student loan debt.
July 13
Jeter’s Milestone Hit is Producing a Run On Merchandise
Since Saturday, $2.5 million to $3 million of products related to Derek Jeter’s 3,000th hit have been sold by Steiner Sports, which has partnerships with Jeter and the Yankees.
July 9
Hall Will Be Calling for Items
Derek Jeter is a future Hall of Famer, but he's already in the Hall.
July 7
Marketing Grand Slam for Jeter’s 3,000th Hit
The fan who manages to catch the ball off Derek Jeter's historic 3,000th hit could pocket as much as $250,000, experts said.
July 7
Jeter Inc.: One of the most marketable athletes on the planet
The business of Derek Jeter Inc. when it comes to selling T-shirts, hats and other souvenirs has always been good.
July 7
Jeter's milestone a marketing bonanza
Experts say that if a fan manages to catch the ball off Derek Jeter's historic 3,000th hit, that fan could pocket as much as $250,000, the New York Post reported Thursday.
June 22
After 3,000, Even Dirt Will Sell
Derek Jeter’s 3,000th hit will be a cause for celebration, marketing and — not least of all — digging up dirt.
June 22
Appraising Yankee Items, Red’s Stogie
June has been a crazy month, as baseball is in full swing and New York is mesmerized by the fact that a New York Yankee has never had 3,000 hits.
