Steiner Sports Among Licensees Enlisted by Triple Crown Productions for American Pharaoh Triple Crown Merchandise

Triple Crown Productions Enlists All Pro Championships, Fanatics Authentic, Steiner Sports For Licensed American Pharoah Triple Crown Merchandise

by John Asher | Churchill Downs Communications | 06/08/2015

In celebration of the rare sweep of American racing’s Triple Crown byZayat Stables LLC’s American Pharoah, Triple Crown Productions LLC has granted All Pro Championships, Fanatics Authentic and Steiner Sports rights to produce and distribute officially licensed apparel and other merchandise to commemorate the historic sweep.

American Pharoah’s victory in the June 6 Belmont Stakes made him just the 12th 3-year-old Thoroughbred – and the first since 1978 – to sweep the American Triple Crown’s classic races. The Triple Crown series includes the Kentucky Derby Presented by Yum! Brands at Churchill Downs in Louisville, Ky.; the Preakness Stakes at Pimlico Race Course in Baltimore, Md.; and the Belmont Stakes Presented by DraftKings at Belmont Park in Elmont, N.Y.

Each of the partners licensed by Triple Crown Productions LLC is a leader in sports merchandising. All are prepared to immediately produce and distribute clothing and other items commemorating the Triple Crown triumph by American Pharoah.

American Pharoah – who is owned and was bred by Ahmed Zayat, trained by Bob Baffert and ridden by Victor Espinoza – scored his seventh consecutive victory and won for the seventh time in eight races when he won the 1 ½-mile Belmont Stakes by 5 1/2 lengths. Prior to American Pharoah’s sweep the most recent Triple Crown champion was Affirmed, who won all three races in 1978. The 37-year gap between Triple Crown winners that ended with American Pharoah’s victory in the Belmont Stakes was the longest in the history of the series. The just-ended Triple Crown drought easily surpassed the previous record 25-year span between the 1948 Triple Crown earned by Citation and the 1973 sweep by American racing legend Secretariat. 

About Triple Crown Productions LLC:

Triple Crown Productions LLC is a collaborative partnership of the three racing entities that present the Triple Crown races.  The partners include Churchill Downs Incorporated, which conducts the Kentucky Derby Presented by Yum! Brands; The Stronach Group, which presents the Preakness Stakes and the New York Racing Association, which presents the Belmont Stakes.


About Steiner Sports:

Steiner Sports specializes in helping companies use the power of sports to grow their business. The company has spent over 25 years building relationships with more than 2,000 athletes, national relationships with the major sports leagues, and partnerships with the best teams in sports. These relationships are the foundation for the unique sports experiences they provide. Steiner Sports is also the leading producer of authentic hand-signed collectibles. Steiner Sports is part of the Omnicom Group (NYSE: OMC), the world’s leading company in communications, advertising, marketing, and digital services.

This article originally appeared here.


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