THE RUMBLE- Steiner Puts Balls in Play

By Steve Serby Posted: 12:07 AM, September 16, 2012

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Brandon Steiner’s new book, “You Gotta Have Balls,” is dedicated to his late mother Evelyn, a hard-driving businesswoman who hammered home the phrase and taught the invaluable life lessons that paved the way to the building of an empire now celebrating its 25-year anniversary.

“My mother was a women’s libber way before there was any such thing,” Steinber told The Rumble. “She was fearless. She was just a real, real bright businessman. She was relentless.”

The book will launch tomorrow.

“At the end of the day,” Steiner said, “people have their favorite moment [after marriage and the kids getting born, of course], whether it’s the Giants winning the Super Bowl, Rangers winning the Cup ... at the end of the day, I want to extend those moments and make sure they relive those moments every day in their office or man cave.”

Steiner details his rise from a one-man shop in a corner office to the head of a $25 million company, Steiner Sports, that has sold millions of dollars in stadium dirt, most notably from Yankee Stadium; legitimized and revolutionized the memorabilia industry; developed team partnerships with such storied franchises as the Yankees, Dodgers, Red Sox, Cowboys and Notre Dame: made game-used product (Derek Jeter cleats, anyone?) a household name and has exclusive marketing or collectibles deals with such iconic sports figures as Jeter, Mariano Rivera, Eli Manning, Mark Messier and more than 6,000 athletes and coaches.

The book can serve as a primer for growing a business and understanding how the sports marketing world works. “You Gotta Have Balls” is available at or your local book store.


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