Remembering The Moments: Leaders Magazine 2010

Interview with Brandon Steiner, Founder and Chief Executive Officer, Steiner Sports Marketing, Inc.

EDITORS' NOTE Steiner is a regu-lar on ESPN Radio 1050 on Sunday mornings, along with his co-host-ing duties on the YES Network. In 2003, he published his first book, The Business Playbook: Leadership Lessons from the World of Sports. He has guest lectured at Harvard Business School, The Kellogg School of Management, Columbia, and Yale. In 2004, Steiner announced the launch of Yankees-Steiner Collectibles, to provide fans with Brandon Steiner access to Yankees memorabilia and experiences at Yankee Stadium. He has since cultivated team partnerships with the Dallas Cowboys, the Boston Red Sox, the Chicago Cubs, the University of Notre Dame, The University of Alabama, and Syracuse University. He earned an undergraduate degree in accounting at the Martin]. Whitman School of Management from Syracuse in 1981. He also helped cultivate Syracuse-Steiner, a program where Syracuse stu-dents playa part in actually running the com-pany. He devotes his time to charities including Family Services of Westchester, and sits on the board of Camp Sussex as well as PAL. COMPANY BRIEF Steiner Sports ( has been a leader in sports memorabilia and sports marketingfor over two decades, having been established in 1987. The company has evolved from procuring ath-letesforendorsements and speaking engagements to the world's foremost prOvider of authenticated, hand-signed, and game-used sports collectibles. Steiner Sports is owned by Omnicom Group Inc.

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