For more than two decades, Steiner has forged strategic partnerships with some of the most prestigious professional sports franchises in the world, including the New York Yankees, Boston Red Sox, and Dallas Cowboys.
A successful entrepreneur who has created exclusive autograph deals for Derek Jeter, Joe Torre, and Eli Manning, and numerous strategic partnerships with the most prestigious professional sports franchises in the world, Syracuse University alumnus Brandon Steiner '81, the founder and chairman of Steiner Sports Marketing, spoke at Syracuse University April 6. The event included a book signing of Steiner's The Business Playbook-Leadership Lessons from the World of Sports. During his visit, he lectured in a series of sport management classes. An innovative partnership between Steiner Sports Marketing, the David B. Falk Center For Sport Management, and the Department of Athletics provides students with an unprecedented learning experience. The student-run operation, known as Syracuse Steiner Sports Collectibles, obtains, markets, and sells one-of-a-kind SU athletic memorabilia. For more than two decades, Steiner has forged strategic partnerships with some ofthe most prestigious professional sports franchises in the world, including the New York Yankees, Boston Red Sox, and Dallas Cowboys. Game-used collectibles and fantasy experiences with these and other storied teams have been the benchmark for these partnership successes. The largest company of its kind in the United States, Steiner Sports Marketing's collectibles inventory includes more than 10,000 items, and the company currently maintains relationships with more than 5,000 professional athletes in virtually every sport....
