Dallas Cowboys and Steiner Sports Announce Cowboys-Steiner Collectibles

Steiner Sports Press Release
July, 2008

"America's Team" and America's premier memorabilia company are joining forces! Steiner Sports enters into its first National Football League team partnership with the announcement of an exclusive collectibles agreement with the Dallas Cowboys. The deal was announced today by Steiner Sports executive vice president, Sean Mahoney.

Cowboys-Steiner Collectibles, a partnership between Steiner Sports Memorabilia and one of the greatest franchises in American sports history, is the latest in professional and college franchise team ventures for Steiner Sports, which also includes previous agreements with the New York Yankees, Boston Red Sox and Los Angeles Dodgers, the New York Islanders, and college partnerships with Notre Dame and Syracuse.

The extensive selection of signed and game-used product, which will be part of the initial Cowboys- Steiner Collectibles product line includes, game-worn jerseys and practice-worn jerseys, game-worn pants, locker nameplates, locker room chairs, game-used footballs, kicking tees, equipment bags, game-used helmets, seats from Texas Stadium (2008 is the last year in that Stadium), seatbacks, stadium flags, photo archives, autographed collectibles and fantasy experiences including, pre-game field visits and locker room tours.

The Cowboys-Steiner merchandise will be available exclusively through the Cowboys, Steiner Sports and Game Used Universe, a leading source to help collectors determine the potential legitimacy of game used items.

"We are extremely excited to have our first professional football team partnership be with the Dallas Cowboys, who we consider to be the premier brand in American football," said Steiner Sports executive vice president Sean Mahoney. "We are looking forward to providing fans of 'America's Team' with a great line of game-used and autographed collectibles."


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