Steiner Sports Marketing and Dreams/Mounted Memories Sign Exclusive Deal With Superstar Colts Quarterback Peyton Manning

Steiner Sports Press Release
February, 2007

New York-based Steiner Sports Marketing and Mounted Memories, a division of Dreams, Inc, have signed Peyton Manning, the star quarterback of the Super Bowl-bound AFC Champion Indianapolis Colts, to an exclusive multi-year collectibles deal, it was announced today by Steiner president Jared Weiss.

"Peyton Manning is the most marketable NFL player in recent memory, and just as popular among football fans, as well," said Weiss. "This is one of the most significant deals in Steiner history because Peyton Manning is in a category to himself - a blue chip stock - that very few athletes, past or present, have attained."

Steiner Sports, based in New Rochelle, NY, will partner with Mounted Memories to manage the vast marketing opportunities for authentic Peyton Manning autographed items.

"Mounted Memories and Steiner Sports are the premier brands in the memorabilia industry and amongst a small and exclusive group of preferred licensees with each of the professional sporting leagues," added Weiss. "This is a formidable team to exclusively oversee the autograph of one of the greatest athletes of our time," he concluded.

"As far as quarterbacks in the NFL go, Peyton Manning is a giant," said Mitch Adelstein, president of Mounted Memories. "His skill, talent and personality make him one of the most desired athletes to market from a memorabilia standpoint. We will immediately begin designing unique, limited edition items featuring Peyton's autograph for distribution throughout the country."

Manning, one of the most brilliant quarterbacks in the history of the NFL, holds several NFL passing records including touchdown passes in a single season, most consecutive seasons with more than 4,000 passing yards and most seasons with 4,000 or more yards passing in a career. His NFL career 94.4 passing rating ranks first among active quarterbacks with at least 1,500 passing attempts, second all-time only to Steve Young's 96.8 rating.


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