You Gotta Have Balls

Over the course of his journey, Steiner soldiered through countless peaks and valleys – both professional and personal – and had to reinvent himself at almost every turn. Along the way, he developed some of the most innovative approaches to business and commerce you’re likely to see anywhere – strategies that virtually any entrepreneur or manager would be wise to consider.

In You Gotta Have Balls, Steiner puts us inside his own mind, demonstrating from the inside-out the business and life philosophies that have propelled him to the top of the sports and marketing worlds.

The Business Playbook

In The Business Playbook: Leadership Lessons From the World of Sports, Steiner distills the leadership experience of some of the sports world’s biggest names into solid and practical business principles that any business owner can use to take their business to the top ranks. Illustrated through the larger than life feats of numerous sports personalities, Steiner presents the success strategies that helped great star athletes reach their dreams and goals · the same principles that helped transform Steiner Sports from a $4,000 investment to a $50 million juggernaut.