You Gotta Have Balls: How a Kid From Brooklyn Started From Scratch, Created His Own Sports Empire, and Bought Yankee Stadium


You Gotta Have Balls chronicles the story of how Brandon Steiner came from humble beginnings to build the most successful sports marketing brand in the industry. He soldiered through countless peaks and valleys – both professional and personal – and had to reinvent himself at almost every turn. Along the way, Brandon developed some of the most innovative approaches to business and commerce you’re likely to see anywhere – strategies that virtually any entrepreneur or manager would be wise to consider. In You Gotta Have Balls, Steiner puts us inside his own mind, demonstrating from the inside-out the business and life philosophies that have propelled him to the top of the sports and marketing worlds.


You Gotta Have Balls

Order at

The Business Playbook

Lessons in Leadership from Brandon – order here!

Brandon’s New Book


Publication Date: TBD