Books

You Gotta Have Balls: How a Kid From Brooklyn Started From Scratch, Created His Own Sports Empire, and Bought Yankee Stadium

You Gotta Have Balls chronicles the story of how Brandon Steiner came from humble beginnings to build the most successful sports marketing brand in the industry. He soldiered through countless peaks and valleys – both professional and personal – and had to reinvent himself at almost every turn. Along the way, Brandon developed some of the most innovative approaches to business and commerce you’re likely to see anywhere – strategies that virtually any entrepreneur or manager would be wise to consider. In You Gotta Have Balls, Steiner puts us inside his own mind, demonstrating from the inside-out the business and life philosophies that have propelled him to the top of the sports and marketing worlds.

You Gotta Have Balls

Order at SteinerSports.com

The Business Playbook

Lessons in Leadership from Brandon – order here!

Brandon’s New Book

coming_soon

Publication Date: TBD

Principle One - “Start With A Road Map”

Always have a road map. Know where you are and where you’re going on the road to success.
You need to write down your goals—don’t let “built-in forgetter” take control of your productivity. Goals need to be specific, include a deadline, and be realistic.
Keep your goals bite-sized. It will be much easier to chip away at the larger projects and will keep you from being overwhelmed.
Don’t stop—even if your goals are delayed. There are no mistakes; only lessons.
Ask yourself if your goals are truly your own.

Principle Two - “Find Your Niche”

Find your niche early and pursue it with passion. It is important to figure out a way to make your idea stand out from the clutter. Once you find it, give it everything you got.
Stay positive and keep positive people around you. It’s been said that people are the average of the ten people they spend the most time with.
See what most people are doing, and then do the opposite.
Remember that the people who sit in the seats of corporate power never forget a favor.
You don’t have to reinvent the wheel—just put more spokes in it.
If you know how to do business, it doesn’t matter if you’re selling socks or stocks.

Principle Three - “Wake Up Nervous”

Always know your reason for achieving success. Why do you want to do well? Do you believe in your goal?
Stay nervous. All of the greats in sports and in business always stay nervous about what they do. It shows you still care.
See the light, and stay motivated by keeping your “why” in front of you.
Stay on top of your game. Winning isn’t static, and people are always trying to catch up with you. Don’t ever rest on your laurels.
Don’t rest too early. You can’t control your natural ability, but you can control how hard you work, and how much you put into something.

Principle Four - “Know Your Purpose”

A purpose is bigger than a goal—and is much more important. Ask yourself, “Why am I here? What am I supposed to be doing? What will make me more productive?”
The primary purpose of life, and the source of all reward, is meeting the needs of other people.
The only way to get others to give you what you want is to give them what they want. It won’t work every time, but the percentages will always be on your side.
Caring about the needs of others is the secret of all success and happiness.

Principle Five - “Go the Extra Mile”

Decide at the outset how long the extra mile is; what you’re willing to give.
Consider the timing of the extra mile (sooner is better than later).
No matter how good your intentions, being excessive in what you’re giving will send up a “red flag.”
Increase your capacity through practice and time management.
Organize yourself at least once a week.
There is no timepiece over the door of success.
Keep doing the simple, basic things. It’s more important to get on base regularly than to hit the long ball.
Pay attention to the details; they only go unnoticed when you leave them out.
See yourself as being in your own service business, and see everyone else as your customer.
Make the people you work for your best customer.
Don’t give in to the “tyranny of the immediate.”
Deviate from your plans to fulfill simple favors.

Principle Six - “You Never Know”

Give everyone the red carpet treatment. Never judge a book by its cover because you never know who you are really dealing with. Looks can be deceiving, and understanding that can bring you tons of opportunities that snap judgments might obscure.
Always trust your instincts. Sometimes you have to go with your hunches.
“No” doesn’t always mean “no.” Sometimes it means “I need more information.”
Volunteering to help pays dividends. Sometimes people don’t know what they need until you show them.

Principle Seven - “Get Focused”

Be prepared for whatever the next day will bring. Be rested and make sure you are always dressed appropriately for the setting.
Always maintain a professional, positive attitude. Remember why you are there, and appreciate what comes your way. It is okay to relax, but always be on your toes.
Learn everything you can about your business and the businesses you deal with. Knowledge truly is power.
You may know a lot, but do you know yourself? Honest self-evaluation goes a long way to making you a more effective and realistic worker, and to helping to recognize faults to work on.

Principle Eight - “Nothing Changes If Nothing Changes”

Make constant changes in your routine so that you always have a fresh perspective. Routines are comforting, but can also limit creativity, experience, and productivity.
Consider different ways to look at situations. By attacking a project from different angles you may learn how to better solve a problem or meet a customer’s needs.
Make change incremental, but long-lasting.
Look at the little things. Always consider how minor changes can make a major impact.
Dynamic dissatisfaction can lead to achieving great success.

Principle Nine - “It’s Not What Happens, It’s What You Do With What Happens”

Stay positive. When something negative happens, ask yourself what lessons can be learned. There is always something that can help you.
Turn your stumbling blocks into stepping-stones. Your weaknesses can help you get the most out of your strengths.
See the opportunity in the adversity. Adversity is part of the road. Once you accept it, you can continue along towards your goal.

Principle Ten - “See Success As A Habit”

Success builds on success. When you reach a goal, reshuffle the cards and seek out new objectives. Always keep it fresh.
Success in one area can always help lead to success in other areas. Build the habit by reviewing your success.

You Gotta Have Balls: How a Kid From Brooklyn Started From Scratch, Created His Own Sports Empire, and Bought Yankee Stadium

You Gotta Have Balls

The Business Playbook

Brandon’s New Book

Sitemap

Recent

Get In Touch